Antía Alonso · Creative Designer CASE · Selected Projects
← Back
03 · Where it started

Selected
Projects.

Branding Visual identity Illustration Video editing

Some of these started during lockdown. Some happened while already working full-time in Berlin. The making never stopped.

01 · 2020 · Galicia

Filloas.

Branding Visual identity Merch

Full visual identity for a Galician hyperpop artist. His world: video games, anime, hyperpop aesthetics and a lot of Galician pride. My world too, honestly.

The concept

What happens when you cross traditional Galician iconography with retro cartoon and videogame aesthetics? This. Rubber hose characters, anime references, hyperpop energy. And the whole visual universe of Galician memes and folklore underneath it all. Bold, weird, and very much on purpose.

Full creative freedom from day one. My palette. My style. An artist who trusted the work.

The system

A visual language built to stretch. The same palette and cartoon logic that lives on a poster also works on a t-shirt, a stage screen, or a sticker. Every piece stands alone. You still know it’s Filloas.

Small project. Big stages.

★ Son do Camiño · +125,000 attendees ★ Emigrason ★ Revenidas ★ Festigal
iPod with Filloas album cover — Verán Filloas merch — tee, pin and fanny pack with stage photo
02 · 2024 · Berlin

Malsense.

Branding Visual identity Merch

Visual identity for a Berlin rapper. The direction was a modern Y2K aesthetic mixed with classic 90s hip-hop, built around one element: her lips.

Her lips became the anchor of the identity: the logo, graphics and print. When she wanted to push the merch into cybersigilism, we followed that direction too. Darker shapes, but the same mouth concept.

One motif. Every application.

Malsense — graphic system and collage
03 · 2021 · Ongoing

Softmoon
Studio.

Illustration Digital prints Etsy

Lockdown happened. Faceless portraits and Funko-style illustrations were having a moment. I opened a shop.

Spent time figuring out how Etsy actually works. Keywords, listing structure, what people were searching for. Then made the thing people were looking for. It worked.

Clients were lovely. I made a lot of people happy with their little illustrated selves.

On hiatus now. Other things to do.

300+Sales · digital prints
★★★★★5.0 across the board
SoftMoonStudio Etsy showcase, custom illustrations and 5-star reviews
04 · 2021 · Galicia

Fittentalo.

Video editing Social media

Edited long-form nutrition podcasts into YouTube episodes, Instagram reels and social content.

Fittentalo content samples — YouTube channel + Instagram